Read full story at:- Testing Times for Apple Inc? How innovation and ideas will persist at Apple?
Its a Must Read for Apple Admirers and those who have Invested money in the Apple Stock
ByOlivia Oran, TheStreet Tech Reporter , On Wednesday August 31, 2011, 7:30 am EDT
NEW YORK (TheStreet) -- Brooklyn Borough President Marty Markowitz caused a stir recently by making a public plea for an Apple store to be built in Brooklyn as part of a downtown revitalization effort. He was shut down repeatedly.
How could Brooklyn -- a cultural hub filled with musicians, artists and entrepreneurs -- not be a good match for Apple, whose products are used widely and prized by creative types, Markowitz wondered.
The answer lies within Apple's core retail strategy: capitalize on already well-trafficked, well-to-do areas that don't need help gentrifying. In other words, go where the money's at.
"For Apple it has to be the right place, the right time and the right corner," said Faith Hope Consolo, chairman of retail leasing and sales division at Prudential Douglas Elliman, who has consulted for Apple in the past. "Unlike other retailers they aren't swayed by emotion ... it's all very well thought out."
Even as its stores have become somewhat ubiquitous -- the company is preparing to add 40 outlets globally this year to bring its total tally to 360 -- Apple, which could not be reached for comment for this story, is still expected to continue its practice of meticulously evaluating its real estate properties.
NEW YORK (TheStreet) -- Brooklyn Borough President Marty Markowitz caused a stir recently by making a public plea for an Apple store to be built in Brooklyn as part of a downtown revitalization effort. He was shut down repeatedly.
How could Brooklyn -- a cultural hub filled with musicians, artists and entrepreneurs -- not be a good match for Apple, whose products are used widely and prized by creative types, Markowitz wondered.
The answer lies within Apple's core retail strategy: capitalize on already well-trafficked, well-to-do areas that don't need help gentrifying. In other words, go where the money's at.
"For Apple it has to be the right place, the right time and the right corner," said Faith Hope Consolo, chairman of retail leasing and sales division at Prudential Douglas Elliman, who has consulted for Apple in the past. "Unlike other retailers they aren't swayed by emotion ... it's all very well thought out."
Even as its stores have become somewhat ubiquitous -- the company is preparing to add 40 outlets globally this year to bring its total tally to 360 -- Apple, which could not be reached for comment for this story, is still expected to continue its practice of meticulously evaluating its real estate properties.
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